Simultaneous translation offered throughout the conference

09:00 Word of welcome


MARCEL LANGONE /// PROJECT MANAGER - SOLARPLAZA
Marcel Langone is Project Manager in Solar Asset Management team at Solarplaza, with a particular focus on Latin American and Japanese PV markets. As a sustainable energy professional, he has experience in building physics and renewable energy systems. Marcel holds a Masters degree in Energy and Environmental Engineering from the University of Lisbon, having completed part of his studies at Utrecht University, in the Netherlands.
MARCEL LANGONE
PROJECT MANAGER /// SOLARPLAZA

Session 5

09:15 DG policy framework in Mexico

  • • Generation and remuneratory models in place
  • • Policy framework for DG + storage:current status and necessary reforms
  • • Grid interconnection
  • • Expected additional elements to the current legislation
FRANCISCO GRANADOS ROJAS /// GENERAL DIRECTOR ELECTRICAL REGULATION - CRE
Mexicano, egresado de la Facultad de Ingeniería de la Universidad Nacional Autónoma de México, (UNAM), la cual le otorgó el título de Ingeniero Mecánico Electricista.
Cuenta con una experiencia de 22 años en sector eléctrico mexicano en actividades encaminadas al desarrollo del marco regulatorio para la inversión privada. En México, ha impartido cátedra en la Facultad de Ingeniería de la UNAM, en la Escuela Superior de Comercio del Instituto Politécnico Nacional, así como en la Universidad Marista.
De 2009 a noviembre de 2014 ocupó el cargo de Director General Adjunto de Electricidad y Energías Renovables, fecha en la cual inició sus actividades como Director General de Redes Eléctricas Inteligentes y Calidad de la Energía.
Actualmente, se desempeña como Director General de Regulación Eléctrica en la Comisión Reguladora de Energía (CRE), donde inició sus actividades profesionales desde 1996. Asimismo, ha participado como expositor en representación de la CRE en diversos foros del Sector Eléctrico tanto nacionales como internacionales.
FRANCISCO GRANADOS ROJAS
GENERAL DIRECTOR ELECTRICAL REGULATION /// CRE

09:45 The Mexican grid: current status and transmission developments

  • • Helicopter view on the status of the national grid
  • • Critical congestion areas for Renewable Energy development
  • • Planned grid expansion and modernization projects
SERGIO ROMO /// UNDERMANAGER ELECTRICAL NETWORK ANALYSIS - CENACE
A short bio will follow soon...
SERGIO ROMO
UNDERMANAGER ELECTRICAL NETWORK ANALYSIS /// CENACE
10:15 AM BREAK

OPERATIONS TRACK

Session 6A | Data analytics

11:00 Optimizing PV assets performance through O&M and AM tools
  • • Different approaches to monitoring between small commercial, large commercial and utility-scale PV
  • • Monitoring with a local SCADA system and comparison to remote monitoring
  • • Methods for performance measurement on plant and portfolio level
  • • Optimized maintenance process through sophisticated monitoring solutions
ALEXANDER WOLF /// GENERAL MANAGER - METEOCONTROL CENTRAL AMERICA
Alexander Wolf is the General Manager of Meteocontrol Central America, subsidiary of meteocontrol Germany, the leading global provider of independent solar monitoring systems. Mr. Wolf is in charge of the operations in the region of Mexico, Central America and the Caribbean, covering sales, technical support as well as independent engineering services, like yield forecasts, technical due diligence, and energy and weather data analytics. With members of his team located in Central America and Mexico the organization has the right set-up to satisfy customer demands for more and more sophisticated monitoring and O&M solutions in the whole region.
Mr. Wolf worked in the renewable energy and energy efficiency sector for more than ten years, being one of the pioneers to establish and promote innovative technologies in El Salvador and the neighboring countries. Previously, Mr. Wolf gained vast international experience while working for several years in business development at Siemens Industry Sector in Germany and living in Scandinavia, South America, the United States and Australia. Mr. Wolf holds an engineering degree from Mittweida University of Applied Sciences in Germany.
ALEXANDER WOLF
GENERAL MANAGER /// METEOCONTROL CENTRAL AMERICA
11:30 Performance Engineering and plant optimization
  • • Data gathering for efficient operations: the case for connectivity
  • • Challenges and pitfalls of obtaining operational data
  • • Benefits of predictive maintenance
MARCEL LANGONE /// PROJECT MANAGER - SOLARPLAZA
Marcel Langone is Project Manager in Solar Asset Management team at Solarplaza, with a particular focus on Latin American and Japanese PV markets. As a sustainable energy professional, he has experience in building physics and renewable energy systems. Marcel holds a Masters degree in Energy and Environmental Engineering from the University of Lisbon, having completed part of his studies at Utrecht University, in the Netherlands.
MODERATOR
MARCEL LANGONE
PROJECT MANAGER /// SOLARPLAZA
MAURICIO TRUJILLO /// COUNTRY MANAGER MEXICO - SOLARIG
Over 11 years of experience in the commercial and business development, mainly in Renewable Energy. Currently he is the Country Manager for Solarig Mexico, a leader company in solar O&M services. He is also partner in Mexion Corporation, holding with participation in wind developments and in some services companies around wind industry. For 8 years was the General Director of Climatik, a leading company in Mexico in wind and solar assessment. For several years was Project Manager for Latin America in the Global Wind Energy Council - GWEC. Formerly, was Executive Director of the Latin American Wind Energy Association -LAWEA-, which was the pioneer in the promotion of this renewable energy in the region.
MAURICIO TRUJILLO
COUNTRY MANAGER MEXICO /// SOLARIG
ENG. CARLOS SALAS /// DIRECTOR OF OPERATION & MAINTENANCE - ENEL GREEN POWER MEXICO
Carlos Salas has more than 15 years of experience in the energy sector. He has managed both conventional and renewable generation plants. He currently holds the position of Operation & Maintenance Director of Enel Green Power Mexico, being responsible for the management of the 11 Enel Group plants in the country, of hydraulic, solar and wind technologies.

Throughout his career he is characterized by the development of efficient processes for the operation and maintenance of power generation plants. Also for the creation of strategies, procedures and the implementation of tools that allow adding value to the business.

Carlos stands out for the constant identification of new areas of opportunity, the implementation of adequate budgetary, administrative and operational management, always aligned with the highest international standards of security and energy management.

Prior to joining Enel Green Power, he was the Service Manager for Mexico of the subsidiary of GE Granite Service International, as well as Operations and Energy Efficiency Manager at CCC Iberdrola Energía Altamira (1036 MW).
ENG. CARLOS SALAS
DIRECTOR OF OPERATION & MAINTENANCE /// ENEL GREEN POWER MEXICO
DEB GHOSH /// DIRECTOR TECHNICAL SERVICES - NEXTRACKER
Deb Ghosh leads Global Technical Services for NEXTracker. In this capacity, Deb drives Digital O&M, overall customer satisfaction initiatives, training initiatives and software implementation for global sites of all sizes for the Company. Prior to NEXTracker, Deb worked in various positions in the Renewable Energy and Semiconductor industries, including Director of Strategic Sourcing for SunEdison, Market Manager for Saint Gobain and Global Product Manager for Applied Materials. He earned his MBA from the Indian School of Business and his Bachelors from Massachusetts Institute of Technology in Aeronautics and Astronautics.
DEB GHOSH
DIRECTOR TECHNICAL SERVICES /// NEXTRACKER

DEVELOPMENT & FINANCE TRACK

Session 6B | Subsidy free solar

11:00 Distributed generation
  • • Key market drivers and barriers for PV project development outside of the auction scheme
  • • How to make an offer you can’t refuse for private companies, assessing the DG isolated supply markets
  • • What are key limitations for further PV growth in these segments?
JORGE ZARCO /// EDITOR IN CHIEF - PV MAGAZINE MEXICO
En 1988, Jorge Zarco egresó de la licenciatura en Ciencias de la Comunicación de la Universidad Nacional Autónoma de México, UNAM, y obtuvó el titulo correspondiente en septiembre de 1991, con la tesis “ECO un sistema de información por televisión”.
Diplomados varios, entre los que destacan: “Programa Ejecutivo de Capacitación en el Sector Energía”, por el Instituto Tecnológico Autónomo de México, ITAM; y “Programa de Actualización en Sistemas Energéticos en Base a Informes del Consejo Mundial de Energía, WEC”, y “Derechos Humanos para Periodistas”, Universidad Iberoamericana.
Veintiocho años de trabajo profesional en el mundo periodístico en televisión, radio, prensa especializada y medios digitales. Dieciocho años concentrado en el mundo de la energía y en ese ámbito, editor fundador de la revista “El mundo del Petróleo”, y del portal en español de la revista digital alemán: “Pv-magazine Mexico”. Incursionó en el ámbito empresarial como Gerente de Relaciones Gubernamentales, de la firma Suiza Sueca, ABB México.
MODERATOR
JORGE ZARCO
EDITOR IN CHIEF /// PV MAGAZINE MEXICO
NATALIE FLORES /// ATTORNEY - CCN LAW
Natalie Flores is a U.S. attorney, serving as of counsel to the law firm Cacheaux, Cavazos & Newton (CCN), based in Mexico City. With a focus on the solar industry, she represents U.S. clients and international corporations doing business in Mexico on a variety of issues, including facilitating a soft landing for companies entering the Mexican Energy market for the first time, in particular the electricity market. Natalie advises clients in the renewable energy sector in Mexico on matters relating to contracts, anti-corruption, risks, compliance, regulatory matters, labor issues, amongst other corporate matters. She concentrates as well on Protection of Personal Data and Privacy Law in Mexico, United States and the EU, including information and corporate governance, cybersecurity, and data breach. Natalie serves as the Community Manager for Mujeres en Energía Renovable en Mexico (MERM).
NATALIE FLORES
ATTORNEY /// CCN LAW
ARTURO GOMÉZ /// VICE PRESIDENT - BUENAVISTA RENEWABLES
Arturo Gómez, as Vice President of Buenavista Renewables for Project Finance, is responsible for the financial modeling, risk analysis and mitigation in the structuring of loans and equity investments. Before his current position, Mr. Gómez worked for more than five years in the airline industry where he participated in several financing projects including among others, capital markets transactions such as a dual listed Initial Public Offering and a Follow-on offering. He has vast experience in financial valuation and investment management. Mr. Gómez holds a BS from the Instituto Tecnológico y de Estudios Superiores de Monterrey in Estado de México as well as an MS in Finance from EGADE Business School in Santa Fe.
ARTURO GOMÉZ
VICE PRESIDENT /// BUENAVISTA RENEWABLES
VÍCTOR RAMÍREZ CABRERA /// EXECUTIVE DIRECTOR - ANES
Es Doctor en ciencias por la UNAM, Experto en Cambio Climático por la Escuela Europea de Dirección y Empresa, y ha tomado diversos diplomados en derecho ambiental y recursos naturales en el Instituto Tecnológico Autónomo de México, en materia de impacto ambiental en el Centro de Estudios Jurídico Ambientales.
Ha laborado en la Secretaría de Sustentabilidad Ambiental y ordenamiento Territorial y en la Comisión Estatal de Agua y Saneamiento del Estado de Puebla. Ha escrito en los diarios El Guardián, Sexenio y 24 horas Puebla, SDP Noticias, y para la revista Pensamiento Libre.
VÍCTOR RAMÍREZ CABRERA
EXECUTIVE DIRECTOR /// ANES
11:45 Marketparity; a holy grail in solar energy
  • • What is the status of PV from a price perspective?
  • • How to make PV dominate the energy landscape in Mexico?
  • • Assessing the business model for merchant solar and how to make it work for all stakeholders?
JORGE ZARCO /// EDITOR IN CHIEF - PV MAGAZINE MEXICO
En 1988, Jorge Zarco egresó de la licenciatura en Ciencias de la Comunicación de la Universidad Nacional Autónoma de México, UNAM, y obtuvó el titulo correspondiente en septiembre de 1991, con la tesis “ECO un sistema de información por televisión”.
Diplomados varios, entre los que destacan: “Programa Ejecutivo de Capacitación en el Sector Energía”, por el Instituto Tecnológico Autónomo de México, ITAM; y “Programa de Actualización en Sistemas Energéticos en Base a Informes del Consejo Mundial de Energía, WEC”, y “Derechos Humanos para Periodistas”, Universidad Iberoamericana.
Veintiocho años de trabajo profesional en el mundo periodístico en televisión, radio, prensa especializada y medios digitales. Dieciocho años concentrado en el mundo de la energía y en ese ámbito, editor fundador de la revista “El mundo del Petróleo”, y del portal en español de la revista digital alemán: “Pv-magazine Mexico”. Incursionó en el ámbito empresarial como Gerente de Relaciones Gubernamentales, de la firma Suiza Sueca, ABB México.
MODERATOR
JORGE ZARCO
EDITOR IN CHIEF /// PV MAGAZINE MEXICO
HECTOR OLEA /// PRESIDENT - ASOLMEX
With more than 23 years of experience in the Mexican energy sector, Hector Olea has actively participated in the promotion and development of renewable energy in the country. Since 2004, Hector Olea is President and CEO of Gauss, a business development firm specialized in the energy sector. Gauss activities are focused in the identification, development and structuring investment opportunities in renewable energy projects, which accounts for more than US$700 million in greenfield projects. Before, he acted as CEO of Suez in Mexico, where he led its transformation into a nationwide energy company. From 1995 to 2000, Mr. Olea acted as Chairman of the Mexican Energy Regulatory Commission (CRE). He is President of the Asociación Mexicana de Energía Solar Fotovoltaica (Asolmex) and Chairman of the Mexican Section of the Mexico-US Business Energy Council. He is an economist from ITAM (Mexico) and earned his Master and PhD in Economics at Rice University (US). In 1989, he was distinguished with the Banamex Economics Award.
HECTOR OLEA
PRESIDENT /// ASOLMEX
JEFF PAVLOVIC /// PARTNER - BRAVOS ENERGIA
Jeff Pavlovic holds degrees in Economics and Mathematics from Duke University, a masters degree in Business Administration from Stanford University and a masters degree in Economics from the Centro de Investigación y Docencia Económicas. He is currently partner in Bravos Energía, a company dedicated to the representation of generation assets in the Mexican Wholesale Power Market, the development of price forecasts, and other value added services for market participants. Previously, he was Managing Director of Electric Industry Coordination and Managing Director of Generation and Transmission in the Ministry of Energy and Unit Leader of Modernization in the Comisión Federal de Electricidad (CFE). In the United States, he was Manager of Generation Control and Dispatch for Xcel Energy in Denver, Colorado. He began his career as a financial analyst at LEK Consulting, where he specialized in the unbundling of electric utilities. He has earned a NERC system operator certification and holds the Chartered Financial Analyst designation.
JEFF PAVLOVIC
PARTNER /// BRAVOS ENERGIA
ÓSCAR BERNAL /// DIRECTOR GENERAL - EOSOL
Iniciador y consolidador de empresas de energía como Eosol Energy de México y sus filiales (TAI Durango Uno, explota la primera central Fotovoltaica Industrial que se conectó al Sistema Eléctrico Nacional de 17MW desde marzo 2014, TAI Durango Dos, Tres Cuatro y Cinco un total de 50MW más desde Febrero 2016, los proyectos de La Trinidad con 108MWp más que se inauguran el 15 diciembre 2018 y las subsecuentes que se encuentran en fase de construcción programada y con financiaciones aprobadas por otros 145MWp más), empresas de Consultoría Global y Asistencia Técnica como Eos Project Management y sus filiales, en el inicio de su carrera profesional desempeño diversas responsabilidades como logística, producción, ingeniería de proceso, planeación y desarrollo de negocios y posteriormente se ha desenvuelto como director general y miembro del consejo de varias empresas industriales.

Durante los primeros años de su carrera profesional, colaboro como Jefe de Proyectos en grandes inmobiliarias, hasta ser socio fundador de la constructora Manaber, S.L., que se expandiría en MANABER EDES S.L., Asesor Técnico en Injuber S.L. y sus filiales, empresas líderes en promover proyectos de energía renovable en sus diferentes tecnologías, de la que llego a ser Director Técnico.

En Eosol Energies Nouvelles ejecuto el papel de Director de Desarrollo de Negocios, de ahí daría el salto al continente americano, llegando a Director de Desarrollo LATAM desde Eosol New Energy de Chile, dejando bajo su paraguas el desarrollo de negocio en México.

Actualmente concentra la mayor parte de su actividad como Director General de Eosol Energy de México, que tiene en explotación 90 MWp que subirán a 200 MWp propios en dic 2018 y en desarrollo final más de 150MW de capacidad de generación de energía solar renovable, llevando actividad y generación de valor agregado en mil hectáreas desérticas del norte del país.
ÓSCAR BERNAL
DIRECTOR GENERAL /// EOSOL
12:30 LUNCH BREAK
Sponsored by:

OPERATIONS TRACK

Session 7A | Grid operations

13:45 Grid reliability and ancillary services
  • • Grid stability: a business case for PV plants?
  • • Ancillary services in the Mexican wholesale electricity market
  • • How batteries fit the panorama
ANDREA CALO /// DIRECTOR MARKET INTELLIGENCE - CUSTOMIZED ENERGY SOLUTIONS
Andrea Calo is the Director of Mexico Market Intelligence with Customized Energy Solutions where she focuses on analyzing and reporting on the Mexican electricity market rules, their implementation and implications, helping clients navigate the complicated labyrinth of regulations, manuals and processes.

She has an extensive background in the energy industry in LATAM. Before working with CES Andrea worked for Duke Energy International, where among other responsibilities she led efforts for business development in Colombia and Mexico, and prior to that was Legal Director at Enron Argentina, and in-house counsel for multinational energy corporations in Buenos Aires, Argentina.

Andrea earned her J.D and Postgraduate Degree in Oil and Gas Law from the University of Buenos Aires. She also holds a Mediation Degree with Specialization in Corporate Mediation from the Buenos Aires Bar Association School of Mediation, and is a Licensed Mediator before the Argentine Ministry of Justice. She is also co-founder and board member of the International Society for Mexico Energy (ISME).
MODERATOR
ANDREA CALO
DIRECTOR MARKET INTELLIGENCE /// CUSTOMIZED ENERGY SOLUTIONS
HÉCTOR BELTRÁN /// DIRECTOR GENERAL DE ANÁLISIS TÉCNICO - CRE
Héctor Beltrán es Ingeniero Eléctrico graduado con mención honorífica de la Universidad Nacional Autónoma de México (UNAM) con especialidad en operación y control de Sistemas de Potencia. Es Maestro en Ciencias por la Universidad de Illinois de Estados Unidos con especialidad en planeación y expansión de Sistemas de Potencia. Trabajó en la Comisión Federal de Electricidad en la Subdirección de Generación y en el Instituto de Ingeniería de la UNAM en proyectos de energías renovables. Trabaja en la Comisión Reguladora de Energía desde el 2009 ocupando diversos cargos y actualmente es el Director General de Confiabilidad y Expansión en la Unidad de Electricidad.

Héctor es profesor de asignatura en la Facultad de Ingeniería de la UNAM y ha dirigido tesis de Licenciatura (una de ellas ganadora del Premio Fundación UNAM – CFE de Energía en 2015). Asimismo, ha sido representante de México en el Programa de Jóvenes Líderes del Consejo Mundial de Energía. Ganador de la Medalla Gabino Barreda, máximo reconocimiento que otorga la UNAM al desempeño académico y ganador del premio al mejor egresado de Ingeniería Eléctrica en el 2004 otorgado por la Asociación Nacional de Facultades y Escuelas de Ingeniería.
HÉCTOR BELTRÁN
DIRECTOR GENERAL DE ANÁLISIS TÉCNICO /// CRE
ALEJANDRO ROBLES /// DIRECTOR BUSINESS DEVELOPMENT - AES
A short bio will follow soon...
ALEJANDRO ROBLES
DIRECTOR BUSINESS DEVELOPMENT /// AES

DEVELOPMENT & FINANCE TRACK

Session 7B | Maturing finance

13:45 Challenges for financing in a nascent electricity market
  • • Bankability of bilateral PPA’s
  • • Bankability of offtakers and the clearing house participants
  • • The expected role of the Financial Transmission Rights
  • • Necessary conditions for a market of energy price hedges
JOSÉ MARÍA LUJAMBIO /// ENERGY PRACTICE DIRECTOR - CCN LAW
Since 2014, José María Lujambio coordinates the energy practice of the law firm Cacheaux, Cavazos & Newton, where he is a partner, from his office in Austin, Texas. His work with clients has included regulatory support to utility-scale renewable energy projects; enablement of qualified suppliers and traders to participate in the wholesale electricity market, negotiation of several kinds of energy procurement contracts, and advice in the midstream and downstream regulation of natural gas and refined products, for U.S. companies doing business in Mexico.
Previously, he worked for many years in the Mexican government. From 2009 to 2012, he served as General Legal Counsel of the Mexican Energy Regulatory Commission, where he was responsible for leading the implementation of Mexico’s 2008 energy reform, in the renewable energy and gas sectors. Also, from 2005 to 2009, he worked as an attorney within the Legal Counsel’s Office of Mexico’s President, concentrating on legislation and presidential rules, and constitutional affairs.
In the academic arena, in 2014 Lujambio obtained a Master of Laws (LL.M.) degree, with energy concentration, from the University of Texas at Austin. In 2013 Lujambio taught an Energy Law course at the Autonomous Technological Institute of Mexico (ITAM), where he had gotten his Law Degree back in 2002. Also in 2013 he coordinated the energy research and networking agenda of the Center of Research for Development (CIDAC), with US-AID funds. He also holds a Master of Fundamental Rights degree from the University Carlos III of Madrid, Spain.
Lujambio has published several essays and articles on energy regulation and constitutional law topics, and is a member of the Gulf Coast Power Association, the International Society of Mexico Energy, and the Mexican Lawyers Bar.
MODERATOR
JOSÉ MARÍA LUJAMBIO
MANAGING DIRECTOR /// ENERGY PRACTICE DIRECTOR /// CCN LAW
MARCOS VALENZUELA /// DIRECTOR, WHOLESALE MARKET - CENACE
Marcos Valenzuela Ortiz received a degree in Electromechanical Engineering from the ITR of Tijuana (1979) and a master's degree in Electrical Power Systems from UANL (1992). Marcos has extensive experience in the area of analysis and operation of power systems and in the development and management of energy contracts. He has had substantial interaction with U.S. and Canadian companies in developing energy transactions for the Baja California electrical system. He has been working in the CENACE group in the implementation of the wholesale electricity market in Mexico.
MARCOS VALENZUELA
DIRECTOR, WHOLESALE MARKET /// CENACE
ALFONSO GUTIÉRREZ /// COUNTRY MANAGER - ANTUKO MEXICO
Bachelor’s in International Business with a master’s degree in Sustainable Development from the Tec de Monterrey. The last 10 years he has been dedicated to entrepreneurship and business development in the sectors of Biotechnology, Environmental, and Research and Development through all Latin American markets. His strength in strategy design for revenue growth, new market penetration, and process optimization, have driven him to be responsible of the operations of Antuko Mexico where he has led our team in both gaining consulting insight and developping the Commercial Strategy of our Qualified Supplier.
ALFONSO GUTIÉRREZ
COUNTRY MANAGER /// ANTUKO MEXICO
14:30 PM BREAK

Session 8 - PV+Storage

15:15 PV+storage: a perfect marriage?

  • • Market drivers and regulations that will impulse storage deployment
  • • Anticipating the role of batteries in the added complexity of the system’s O&M
  • • The first-hand design and operational experience of a PV+storage project in Mexico
LUIS AGUIRRE-TORRES /// CEO - GREENMOMENTUM
A short bio will follow soon...
MODERATOR
LUIS AGUIRRE-TORRES
CEO /// GREENMOMENTUM
DAVID BRISEÑO /// VICE PRESIDENT – PROJECT DEVELOPMENT & MANAGEMENT - GAUSS ENERGIA
With more than 10 years of experience in the Mexican energy sector, David Briseño has actively participated in the promotion and development of renewable energy in the country. Since 2009, David Briseño works in Gauss Energia. From 2013, David is Project Development and Management Vice President. He coordinates the development team for origination of projects. He leads site identification and control, business model preparation, permits securing, and project management through engagement of technical and commercial relations with key stakeholders. David is in charge of project management from procurement with equipment vendors, warranty and quality validation, logistics coordination, insurance contracting and claims management, and up to performance control over installation and commissioning tasks. David has a BA in Mechanical and Electrical Engineering by the Universidad Iberoamericana. He is Technical Coordinator at the Asociacion Mexicana de Energia Solar, Asolmex.
DAVID BRISEÑO
VICE PRESIDENT /// PROJECT DEVELOPMENT & MANAGEMENT - GAUSS ENERGIA
CHUCK SMITH /// EVP O&M SALES & SOLUTIONS - SMA
Chuck Smith is the executive vice president of Global Operations and Maintenance Sales and Solutions for SMA Solar Technology AG, headquartered in Germany. In this role, he is responsible for establishing SMA as the solar industry’s leading O&M service provider across all commercial and utility PV product and market segments. Smith’s duties include global O&M business strategy development and leadership, sales, solution and process innovation, and talent acquisition. He also drives customer loyalty and seamlessly aligns SMA O&M Sales and Solutions with all other company business functions (strategy, technology, operations, finance, legal and human resources) and business units (commercial, utility and off-grid/hybrid).
Smith joined SMA in 2010 as the senior manager of SMA’s North American service operations and quickly moved up the ranks to his current position. Before that, he spent 25 years with Hewlett-Packard in Roseville, California, where he held numerous senior management positions leading various global service and research and development teams.
Smith received a bachelor’s degree in electronics engineering technology from the DeVry Institute of Technology in Columbus, Ohio. He then went on to earn master’s degrees from Johns Hopkins University in Columbia, Maryland, and the Berkeley-Columbia Executive MBA program, a joint venture of Columbia University in New York and the University of California, Berkeley.
CHUCK SMITH
EVP O&M SALES & SOLUTIONS /// SMA
PABLO ARAUJO /// SR. MANAGER - GE POWER
Since 2016, Pablo Araujo is dedicated to the Energy Market in Mexico and he is responsible for the power generation segment of GE Grid Solutions for North Cone Latin America, since 2017. He is business developer for high voltage portfolio, including energy storage. Before joining Mexico, Pablo was with GE Power Conversion in Brazil, responsible for Mining segment for Medium Voltage solution, having worked as sales manager from 2014 until 2016. Before this time Pablo had different roles on sales and project execution on Mining and Metals segment.
Pablo is graduate in Mechatronic Engineering from the Pontifical University Catholic of Minas Gerais (PUCMINAS, Brazil) in 2007. In 2011, he did his post-graduation in project management at Fundação Dom Cabral (FDC, Brazil). Pablo is a member of the Mexican Solar Energy Association.
PABLO ARAUJO
SR. MANAGER /// GE POWER
16:00 NETWORKING DRINKS
17:00 END OF CONFERENCE